We have been responsible for some of the biggest videos in history.
Since the inception of digital “virality” our agency has been studying and applying the craft of how, when, why and the specific methods required to send a video viral.
The preparation and follow-up strategies available. How to maximise profit, coverage, mainstream media cross-over, all aspects of the video’s success and long-term growth.
In fact it’s not as glamorous as it looks, there is a lot of work that goes into the process and execution of viral marketing that makes our job fairly hectic all the time – just as well we can handle it in our stride!
Let’s be frank, the viral video sector is mostly cheap/fake views and, well, let’s call them, dishonest business people. At V.V.i we are aware of the industry’s poor reputation prior to our arrival, however it only increases our drive, and does not deter us from our boldest ambitions.
We see so much potential for honest viral video marketing services. We know and love the science of the art form. We see amazing things happen all the time. There’s nothing else any of us would rather be doing.
YouTube’s major security upgrades back in September 2014, and again in early 2018 have been a fantastic clean-up operation – a lot of undesirable views providers continue to go out of business, which is great for customers, and encouraging for everyone.
Personal service is something that most of the world seems to have forgotten about. In our view, when you have a largely digital relationship with your business and your customers, it is all the more reason to apply the caring touch, and go the extra mile to break down the barriers between the business and the buyer. We cherish our customers as they are our greatest asset, and we treat their online properties as though they were our own.
We are constantly cognisant of the humanity in what we do. The importance of warm regard. The urgency with which the world needs to rediscover ‘connectedness’. It’s a bit violin-ish, but gives you some insight into why we do what we do. If not for other humans, what would any of us have? Where would we be? We serve well because we care.